1. Understand and develop insights and knowledge base of various concepts that driving marketing strategies.
  2. Develop skills in organizing for effective marketing and in implementing the market planning process
  3. Identify core concepts of marketing and the role of marketing in business and society.


  1. Understand and develop insights and knowledge base of various concepts that driving marketing strategies.
  2. Develop skills in organizing for effective marketing and in implementing the market planning process
  3. Identify core concepts of marketing and the role of marketing in business and society.

COURSE OUTCOME 

  • To equip the students with skills for preparing books of accounts of business organizations 
  • To enrich the students to prepare the financial statements